In Print and Online
Authors: Thomas Moritz
Language: English, Spanish
Number of pages: 8
Eco-Index Summary: This report introduces the Conservation Commons, a new global paradigm that seeks to address cultural, legal, economic and technical barriers to sharing in the environmental conservation community. The Commons, under the leadership of IUCN (The World Conservation Union) proposes to form relationships with other global initiatives that, in combination, are producing a global knowledge commons. The role of sharing data, information, experience, and knowledge in forming such partnerships is examined.
Editors: Brian A. Day and Martha C. Monroe
Organizations: Environmental Education and Communication Project (GreenCOM), United Stated Agency for International Development
Number of pages: 136, includes Tables, Figures and an Index
Eco-Index Summary: The handbook recognizes that environmental education and communication (EE&C) are an integral part of solving the world's environmental problems. According to the authors, ecological challenges are rooted in people's behavior, beliefs, and attitudes. They explore how EE&C can promote synergism between people and nature by shifting behavioral patterns so that they are complimentary to surrounding ecosystems. According to the handbook, it is imperative that EE&C include social, cultural, and economic considerations in addition to employing techniques and psychological approaches to changing behavior in order to improve environmental conditions. In addition to exploring fundamental concepts in behavioral science, research methods, and analysis, the book offers different approaches to developing EE&C projects and pays specific attention to components that should be incorporated in all EE&C projects. GreenCOM stresses that practitioners must be sensitive to cultural norms and practices and select a realistic, participatory target audience. The publication offers criteria on how to choose appropriate types of behavior to target.
Author: Kristen Wolf
Organization: Fenton Communications
Number of pages: 19
Eco-Index Summary: Fenton Communications' report identifies concrete, effective criteria for creating a communications campaign and pinpoints typical weaknesses of non-profits in their efforts to develop a communications strategy from a marketing perspective. In order to illustrate its recommendations, the report highlights the successful campaigns of a wide variety of organizations and institutes. The nine useful laws explored in the report are straightforward, manageable and pertinent for developing a communications strategy in any country for any audience. A succinct checklist included at the end of the document is helpful for organizing a focused advocacy campaign. The Web sites of all campaigns mentioned in the document are listed as additional resources.
Author: Katiana Murillo
Organization: Rainforest Alliance
Date: January 2004
Language: English and Spanish
Number of pages: 10
Eco-Index Summary: With support from the Costa Rica-USA Foundation, the Rainforest Alliance interviewed dozens of stakeholders to determine the three highest priority sustainable development issues for residents of Costa Rica's Osa Peninsula, one of the country's most ecologically important areas. In November 2003 the Alliance brought together members of community organizations, conservation groups, and government ministries to discuss and share experiences related to the selected topics: ecotourism, land tenure, and sustainable forestry management options. After the two-day encounter and brainstorming session, the Alliance wrote a summary of the discussion and exchanges, along with critiques from participants.