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Title: Estudio sobre los mercados de valor para el cacao nacional de origen y con certificaciones (Study on Value-Added Markets for Certified Cocoa in Ecuador)

Author: Claudi Radi

Organizations: Royal Netherlands Embassy in Ecuador, Corporación de Promoción de Exportaciones e Inversiones de Ecuador (CORPEI), GTZ, and Biocomercio Sostenible

Date: July 2005

Language: Spanish

Number of pages: 75

Eco-Index summary: The global confections market was valued at $73.2 billion in 2001 with a 4 percent annual increase from 1996 and 2001. This study examines potential markets for Ecuadorian cacao that is certified organic, fair trade, and Rainforest Alliance Certified. It focuses on the premium Arriba chocolates and its by-products, as well as specialty markets for high quality products.

The study presents market entry strategies, steps to form business-to-business alliances, and accounts of successful ventures. It also includes a summary manual on how to carry out market studies for bio-trade businesses and details on market chains, characteristics of the buyers, prices, competitors, distribution channels, cacao products within the marketplace, and opportunities for cacao from Ecuador.

© 2001 - Rainforest Alliance